Why I became an Advisor

“I like to share how I became interested in financial services.”    David R. Zoellner Sr.


I'm a life long Michigander, raised in South Detroit. I graduated from River Rouge High School in 1980 and earned a Bachelor's Degree from the University of Michigan, Ann Arbor. I worked my way through college waiting tables at local restaurants.

Merrill Lynch had a recruiting event at U of M that I attended. It was my first experience with a brokerage firm and I became fascinated with financial services. At that moment, I decided to make money management my career choice.




I'm in the top row and third from the left. (12 yrs.)

David Zoellner on vacation in Sleeping Bear Dunes.






Skills -- Firms -- Timetables

Shearson Lehman – Detroit, Michigan - May 1990 – Dec. 1991

 Working 6o hours a week cold calling, offering tax free bonds to Michigan investors.

Merrill Lynch – Bloomfield Hills, Michigan Dec 1991 – Feb 2003 

Completed  my training as an Financial Advisor. Developed skills in stocks, bonds, mutual funds and options. I trained in Estate Planning and Comprehensive Wealth Management. Earning my Life Insurance license to offer insurance for estate planning and retirement income.

Robert W. Baird – Birmingham, Michigan -  Feb 2003 – May 2010

Expanding my skills with a Certified Retirement Counselor designation in 2005. Attained a Managed Futures license and offered education on 401K plans to business owners.

Zoellner Whole Financial PLLC – Waterford, Michigan – Aug 2010 – Present

Rounded out my skills by developing expertise in Durable Income Securities to produce cash distributions.  That lead me to be recruited as a Partner and Financial Manager at the Estate Planning Team. We offer a Turn Key Service, the Deferred Sales Trust™ for Real Estate Investors and Business Owners who seek to defer taxes from the sale of their property.

“I believe our clients take comfort and use our service because of the decades of skills we have built to solve financial planning obstacles. “ David R. Zoellner Sr.